English summary

AS Vinmonopolet is 100% owned by the Norwegian State and has the exclusive right to sell beverages with an alcohol content exceeding 4.75 volume percent through retail outlets in Norway. Vinmonopolet was established to provide responsible sale of such beverages, and not to generate profit. The main goal of the company is to accomplish this through running a chain of efficient and service minded stores that focus on social responsibility towards both the individual and the community as a whole.

Total sales in 2014 was 81.154 million liters, an increase of 0,6% versus 2013. The increase can be contributed to the opening of 10 new outlets, while existing shops had a small decrease. As a group, non-fortified wines increased by 0,5 % to 66.780 million liters, while the sale of spirits continued its downward trend, showing a decrease of -2.% to 11.260 million liters. Fortified wine sold 597 000 liters, a 6,1 % decrease from 2013. Sales of both non-alcoholic beverages and strong beers continue to increase, both going up by to 0.3 million liters and 2.198 million liters, respectively.

The Norwegian consumption of wine is still dominated by red wines, even though there is a shift towards white and lighter wines, reflecting a move towards a more “European” consumer behavior. This is a trend that is especially noticeable in the Oslo area. The overall continued preference for red wines may be contributed partly to climatic factors. There is a perception that it is “too cold” to drink white wines for much of the year. Red wine from Italy continues to be the leader, followed by France and Spain. The decrease in sale of spirits is believed to be a result of increased tax-free sales rather than reflecting a shift in drinking habits.

Vinmonopolet’s sales revenue in 2014 total 12 634,2 MNOK, excluding VAT. Net profit before tax is 290,7 MNOK, compared to 123,3 MNOK in 2013.

Vinmonopolet pays a dividend of 50% on the profit after tax to the owner, amounting to 105,7 MNOK for 2014. As of 31 December 2014, Vinmonopolet had 297 retail-outlets in operation with 1 825 full- and parttime employees, working the equivalent of 657 full-time employees.

Vinmonopolet’s sales revenue in 2014 total 12 634,2 MNOK, excluding VAT. Net profit before tax is 290,7 MNOK, compared to 123,3 MNOK in 2013.